Google Ads campaigns

Google Ads is a paid advertising platform that allows you to display ads on Google’s search engine and its ad network. With Google Ads, you can reach your target customer base, increasing your online visibility, which will eventually translate into increased sales!

    The importance of Google Ads in digital marketing


    Google Ads is an extremely important tool in digital marketing, allowing for precise targeting, budget flexibility and control over spending. Companies use Google Ads to increase their online presence, improve visibility and generate quality traffic to their websites

    At propseo, we offer our expertise to help clients succeed in Google Ads. By working with us, companies can focus on their core operations while optimizing and developing their advertising campaigns.


    Why propseo?

    Experience and expertise: Our marketing agency has years of experience in managing Google Ads campaigns for clients in various industries. Our team of experts has the necessary knowledge and skills to help you succeed in online marketing.

    Individual approach to the customer: We understand that every business is different, so we offer an individual approach to each client. We carefully analyze your needs and goals to develop tailored marketing strategies that will yield the best results.

    Effective marketing strategies: We focus on proven and effective marketing strategies to help you achieve your business goals. Our team constantly monitors and optimizes your campaigns to ensure maximum performance and return on investment.

      What are the types of Google Ads?

      Google Ads offers many different types of campaigns that are tailored to different business goals and ways to reach customers. Here are some types of campaigns you can create:

      Google Shopping

      We offer Google Shopping campaign management services to get your products displayed in search results, increasing their visibility and generating more sales.

      Search network

      Text ads appearing above the organic search results are labeled as ads, telling searchers that it is a sponsored link.

      Video advertising

      We create and manage YouTube advertising campaigns to reach an even wider audience and promote your brand on the largest video platform.

      Display advertising

      We create advertisements including text ads, graphic ads, animations and videos allowing you to reach many potential customers through the largest advertising network in the world.


      We create and optimize remarketing campaigns that will allow you to reach out again to people who previously visited your website. By doing so, you increase the chance of conversion and build loyalty among customers

      See the results of our work

      Successful campaigns

      Stages of a Google Ads campaign

      How to plan an effective campaign step by step?

      Google Ads campaign planning and strategy

      Keyword research: our specialists will conduct in-depth keyword research that helps you understand which phrases are most relevant to your business. This allows us to create effective campaigns that will attract the right audience. Market segmentation and targeting: we develop market segmentation and targeting strategies to match your advertising to the right audience. We analyze demographic, geographic and behavioral data to optimize your campaigns and maximize ROI.

      Ad creation and optimization

      Graphic design and copywriting: our team of experienced graphic designers and copywriters creates attractive, professional and effective ads that will attract the attention of potential customers and encourage them to visit your website. Structure of ad groups and campaigns: we optimize the structure of your campaigns and ad groups to ensure maximum efficiency and ease of management. This will allow you to track the results of your campaigns and monitor individual elements.

      Bidding and budget management

      Bidding Strategies: we select the right bidding strategies for your business that will help you achieve optimal results at minimal cost. We use a variety of methods, such as manual, automated or goal-based bidding, to match your needs and goals. Spend monitoring: we regularly monitor the spend on your Google Ads campaigns, making budget modifications at the campaign level to make sure they are in line with the set budget. If necessary, we make adjustments to ensure campaign effectiveness and control costs.

      Conversion tracking and performance analysis

      Implementation of conversion tracking: we implement conversion tracking systems that will allow you to monitor how effective your ads are. This will allow you to assess which campaign elements generate the most value for your business and focus on optimizing those areas. Data analysis and optimization: we regularly analyze data from your Google Ads campaigns to identify areas for improvement and optimization. Based on these analyses, we make the necessary changes to increase the effectiveness of your ads and maximize your return on investment.


      Discussing results and setting directions: we prepare reports with key indicators, which we discuss with the client to optimize strategies. We are testing different ad variants and keywords. We take care of the ongoing monitoring of campaigns, adapting them to market changes. Our goal is to maximize results at minimal cost, providing the best ROI for clients. Working with us, they are assured of a professional approach and success.

      Do you have questions or are you already decided?

      What do customers ask us?

      Didn't you find the answer here? Simply send a message with any question and we will respond within 30 minutes.

      – Wide Reach: With Google Ads, you can reach millions of potential customers who use Google search every day.
      – Precise targeting: You can precisely specify to whom and when your ads will be displayed to reach the right audience.
      – Flexible budgeting: you can customize your advertising budget and change it at any time.
      – Performance analysis: Google Ads provides accurate campaign performance tracking tools, allowing you to optimize and improve the effectiveness of your ads.

      No, Google Ads is a flexible advertising platform that allows you to tailor your budget to your capabilities. You can start with a small budget and increase it as the engagement and effectiveness of the ads increase.

      No, Google Ads is an effective tool for businesses of all sizes. With precise targeting, you can target your ads to the right audience, regardless of the size of your company.

      Yes, Google Ads is a system that provides extensive support for users, however, in order to achieve the full potential of the campaign, it is advisable to use the help of people who are specialists in it and focus on running the business yourself.