What are the types of Google Ads?
Google Ads offers many different types of campaigns that are tailored to different business goals and ways to reach customers. Here are some types of campaigns you can create:
We offer Google Shopping campaign management services to get your products displayed in search results, increasing their visibility and generating more sales.
Text ads appearing above the organic search results are labeled as ads, telling searchers that it is a sponsored link.
We create and manage YouTube advertising campaigns to reach an even wider audience and promote your brand on the largest video platform.
We create advertisements including text ads, graphic ads, animations and videos allowing you to reach many potential customers through the largest advertising network in the world.
We create and optimize remarketing campaigns that will allow you to reach out again to people who previously visited your website. By doing so, you increase the chance of conversion and build loyalty among customers
Stages of a Google Ads campaign
How to plan an effective campaign step by step?
Google Ads campaign planning and strategy
Keyword research: our specialists will conduct in-depth keyword research that helps you understand which phrases are most relevant to your business. This allows us to create effective campaigns that will attract the right audience. Market segmentation and targeting: we develop market segmentation and targeting strategies to match your advertising to the right audience. We analyze demographic, geographic and behavioral data to optimize your campaigns and maximize ROI.
Ad creation and optimization
Graphic design and copywriting: our team of experienced graphic designers and copywriters creates attractive, professional and effective ads that will attract the attention of potential customers and encourage them to visit your website. Structure of ad groups and campaigns: we optimize the structure of your campaigns and ad groups to ensure maximum efficiency and ease of management. This will allow you to track the results of your campaigns and monitor individual elements.
Bidding and budget management
Bidding Strategies: we select the right bidding strategies for your business that will help you achieve optimal results at minimal cost. We use a variety of methods, such as manual, automated or goal-based bidding, to match your needs and goals. Spend monitoring: we regularly monitor the spend on your Google Ads campaigns, making budget modifications at the campaign level to make sure they are in line with the set budget. If necessary, we make adjustments to ensure campaign effectiveness and control costs.
Conversion tracking and performance analysis
Implementation of conversion tracking: we implement conversion tracking systems that will allow you to monitor how effective your ads are. This will allow you to assess which campaign elements generate the most value for your business and focus on optimizing those areas. Data analysis and optimization: we regularly analyze data from your Google Ads campaigns to identify areas for improvement and optimization. Based on these analyses, we make the necessary changes to increase the effectiveness of your ads and maximize your return on investment.
Discussing results and setting directions: we prepare reports with key indicators, which we discuss with the client to optimize strategies. We are testing different ad variants and keywords. We take care of the ongoing monitoring of campaigns, adapting them to market changes. Our goal is to maximize results at minimal cost, providing the best ROI for clients. Working with us, they are assured of a professional approach and success.
What do customers ask us?
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– Wide Reach: With Google Ads, you can reach millions of potential customers who use Google search every day.
– Precise targeting: You can precisely specify to whom and when your ads will be displayed to reach the right audience.
– Flexible budgeting: you can customize your advertising budget and change it at any time.
– Performance analysis: Google Ads provides accurate campaign performance tracking tools, allowing you to optimize and improve the effectiveness of your ads.
No, Google Ads is a flexible advertising platform that allows you to tailor your budget to your capabilities. You can start with a small budget and increase it as the engagement and effectiveness of the ads increase.
No, Google Ads is an effective tool for businesses of all sizes. With precise targeting, you can target your ads to the right audience, regardless of the size of your company.
Yes, Google Ads is a system that provides extensive support for users, however, in order to achieve the full potential of the campaign, it is advisable to use the help of people who are specialists in it and focus on running the business yourself.