TOP3
2053
Keyword growth
Organic traffic growth
Increase in profitability
Censorship and rules – the subject matter itself can prevent effective SEO through conventional SEO techniques. Sometimes, even if a site does not explicitly violate these rules, it may be marked as inappropriate or blocked.
Competition – The erotic industry is extremely competitive. There are many websites, stores and services competing for the attention of the same users. Gaining visibility in such a crowded market is very difficult.
Link acquisition – building a link profile is a key element of SEO, but in the case of the erotic industry it is extremely difficult. Many publishers reject the offer to create blog articles or tutorials on their sites, which greatly limits the room for effective linkbulding.
We analyzed the top 5 erotic stores that performed best in terms of organic traffic.
We analyzed the quantity and quality of the domains they were acquiring.
Based on this information, the project was valued at the amount of 2000 PLN net per month, we based such a low valuation on the above factors, in addition, we estimated that after about 12 months we will be able to calmly propose an increase in the budget, as the investment will be returned, allowing us to allocate additional funds in this channel of customer acquisition.
If you want to deepen your knowledge of project budgeting, our SEO price list will help.
When we start any project, we devote the most processing power to the technical issues of the site, these are the foundations that in the later stages of the project have a key impact on whether the site will grow or not. We were also aware that we are not possible technical shortcomings to cover with more expensive links.
After making the changes, we were confident that we had taken the right path, as the site responded immediately, which also made us confident that it would be valuable to the search engine, which awarded it a high crawl budget.
After two months of optimization, we obtained very good results, which, of course, at this stage of the project completely did not translate into the number and value of baskets, while it gave us optimism for the following months.
2053
61
2868 (+809)
105 (+44)
The site had about 120 blog articles and tutorials, comparing these numbers to the competition, we were confident that the site extensively covers the topic and meets all the conditions when it comes to topical authority, which you can read more about here.
In creating the content writing plan, we focused heavily on the activities of our competitors, analyzing how much content they have on a given product category, and how they cover the topic, checking to see if they answer all the questions potential customers might ask.
According to this scheme, we set a plan that included guidelines for:
The link profile in general is the most sensitive point of each project, in addition, operating in such an industry, we often bounced off the wall, wanting to publish articles on portals that we thought could bring the most benefit.
In choosing a linkbuilding strategy, we initially analyzed virtually every link leading to the site and decided whether to leave it or report it to a search engine for removal.
There were a lot of domains linking to the site, which had a low DR rating and a lack of traffic; the pages themselves were of typical spammer characteristics.
In the biggest peak, the domain was powered by about 335 domains; after the toxic links were relinquished, there were about 262 left.
Setting the point of a new start further, we pursued a strategy of building a link profile by supplementing with sponsored articles, forums and directories.
We based sponsored articles on the activities of our competitors and forged new paths ourselves, looking for quality places to post sponsored articles.
It is worth noting that after these changes were made, the site also responded to it quite quickly. After the changes, traffic to the site increased from 3,275 to 10,405 hits per month.
In conclusion, the cited project shows how important it is to carry out an in-depth analysis covering the site and, above all, what’s beyond it, i.e. the link profile and the activities of competitors. A well-conducted diagnosis and the setting of priorities made it possible to achieve such a spectacular result.
Currently, after increasing the budget, the goal is to stabilize the position of one of the largest erotic stores in Poland, and then try to break into the top stores in the industry.
We approach each project individually, using experience and previously developed strategies that work. If you want our specialists to take a look at your online business, book a free consultation.