Topical authority maps - what exactly are they?
What are the benefits of preparing topical authority maps?
The map will help your site become recognized as an authority in a particular field. Providing valuable and related content will make Google and other search engines notice that you are an expert in your industry. This will result in higher positions in search results.
Your site will have a consistent thematic structure. Creating relevant internal links and organizing content into topic clusters will enable search engines to better understand your site’s structure. Strong thematic links will help you get indexed and rank higher in search results.
Provides clear and easy navigation for users of your site. With a consistent thematic structure, visitors will easily find related topics and content. This will increase user engagement and time spent on the site.
Having topical authority affects user confidence. When your site is perceived as an authority on a particular topic, users will be more likely to rely on your information and turn to you as a reliable source of knowledge.