Local positioning

What is local positioning?

Local positioning is a specialized form of search engine optimization (SEO), the main goal of which is to increase a company’s visibility in local search results. When a user searches for services or products in a specific geographic area, a local positioning strategy helps your site rank at the top of those results. This is extremely important for companies that operate in the local market and depend on customers from a specific region.

How does local positioning work?

Local positioning uses advanced search engine algorithms to increase your company’s visibility for specific, locally focused queries. This is achieved by implementing numerous SEO techniques, such as on-page keyword optimization, creating locally relevant content, and building local links from other sites that are related to your area of business.

Short process

How to start effective positioning?

Audit

Consultation

Start of cooperation

How to improve your company's visibility for local phrases?

To improve your company's visibility for local phrases, focus on these areas:

Keywords

Identify and optimize content on your site for local keywords.

Content creation

Your site should offer valuable content that is locally relevant and answers questions or solves problems for potential customers in your area.

Building a link profile

Try to get links to your site from other local sources, which will help increase your credibility and visibility.

Increase sales

Increasing the number of visitors to the website and the number of potential customers has a positive effect on sales. The more people who visit your website, the greater the chance of increasing the number of orders.

Managing reviews

Ask for reviews from satisfied customers and post them on your site and on external sites. Remember to always respond to reviews, both positive and negative.

Analytics

Selection of tools for monitoring the effectiveness of local positioning

Managing and monitoring local positioning is a key aspect to continuously improving your strategy. There are many tools that can help you with this task.

Google Analytics

This tool is indispensable for tracking site traffic and the origin of your users.

Google Search Console

This tool allows you to monitor how your site appears in Google search results. You can also check which keywords generate the most traffic.

Ahrefs/Semrush

This comprehensive SEO tool offers features that help with keyword research, link building and monitoring ranking positions.

Mistakes to avoid when positioning locally

When implementing a local positioning strategy, there are several common mistakes that companies often make. Avoiding these mistakes can definitely improve the effectiveness of your strategy.

Outdated contact information: make sure your contact information, such as address, phone number and opening hours, is always up-to-date and easy to find. Search engines can lower a site’s ranking if they find conflicting information in different places.
No local keywords: keywords should reflect the region where you do business. Don’t forget them in your content, metatags and alt image descriptions.
Lack of authentic reviews: do not ignore the importance of genuine reviews from customers. Encourage reviews and respond to them promptly, whether they’re positive or negative. Search engines often take reviews into account in their ranking algorithms.
Non-optimized pages: page optimization does not end with keywords. Make sure your site is responsive, loads quickly and is easy to navigate.

Why do you need a local SEO specialist? propseo – your path to success

Local positioning can seem like a complex process, and for many entrepreneurs it can be difficult to understand and manage. That’s why using a local SEO specialist is the key to success.

A local SEO specialist has an in-depth understanding of search algorithms and SEO best practices. Our knowledge and experience will help you avoid common mistakes and ensure that your local SEO strategy is effective.

We are results-oriented and knowledgeable. We understand the importance of visibility in local search results for your business. Our customized local SEO strategies are designed to help you achieve your business goals, increase your online visibility and attract more customers.

Give us a chance to show you how effective local SEO can be for your business. Contact us today and start your path to local SEO success.