Foreign positioning

International positioning gives you the chance to reach a much wider range of potential customers. If the domestic market has become too small for you, or you are aware that your product or service may be more popular in another country, then you should think about expanding your site’s visibility to other markets.

    Foreign positioning – how to do it effectively?

    On the surface, positioning should be identical everywhere, because everything is done in the same environment – Google. To some extent, this thesis is true because the on-site and off-site guidelines are the same.

    However, positioning a site in Germany, the UK, France or Spain is more complex, as it requires careful analysis:

    • of a particular market,
    • competition,
    • key phrases,
    • search results.

    Key phrases

    You need to determine what search engine users in your country are typing in order to get results that match those by which you would like your website to be displayed. Next, it is worth verifying the competitiveness of the most popular key phrases, as it may turn out that the financial and time investment in a particular phrase, due to its dominance by the largest companies in a given market, may be less profitable than choosing phrases with lower popularity, but with a higher chance of conversion (e.g. long tail phrases).

    For this, it is worth trusting the specialists of our agency, who, with the support of the best analytical software, will be able to prepare an effective strategy for your website.

    Each market means different requirements, i.e. choosing the right strategy for foreign positioning

    In the case of foreign positioning, the requirements that a particular market imposes are important.
    One of the most important elements to verify is what ending our domain will have:, .de, .fr, .com, .it, or maybe .es?
    You should also think about whether the site will have several language versions, or whether users should choose the language themselves.

    In addition, each market is governed by different laws even in such matters as:

    • how to navigate the site,
    • purchase path construction,
    • content preferences on the site,
    • Local advertising and marketing regulations and standards.

    For example, Japan is dominated by websites with minimal interfaces and text, focusing on images, and prefers pastel colors and minimalist design. In Saudi Arabia, on the other hand, it is worth remembering the restrictions on the use of certain symbols or words related to religion.

      Short process

      How to start effective positioning?

      Start of cooperation

      What to look for in foreign positioning?

      To succeed in foreign markets focus on these areas:

      Competitor analysis

      An important step in foreign positioning is also a thorough analysis of the competition. After all, it is not enough to choose the right key phrases if there are already strong companies on the market that dominate the search results.

      Localization of content on the website

      Properly prepared website content is the key to success in foreign positioning. The content should be in line with the requirements of a particular market and tailored to the preferences of local users.

      Responsiveness on mobile devices

      In many countries, the use of mobile devices is more popular than that of traditional computers, so it is worthwhile to ensure that the site is optimally adapted to such use.

      Gain new markets with foreign positioning

      Foreign positioning is a complicated process that requires proper preparation. The key to success is a thorough analysis of the market, competition and key phrases, as well as tailoring the website content to the requirements and preferences of local users.

      It is worth trusting specialists in this field, who have experience in positioning foreign websites and knowledge of the specifics of each market. This will enable you to effectively reach new customers and expand your business internationally.

      Do you have questions or are you already decided?