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Link profile analysis

Link profile analysis is the cornerstone of SEO strategy. It provides an understanding of how websites are linked together through backlinks. These links are crucial, as they affect a site’s position in search results. Analyzing your link profile opens the door to benefits that can have a long-term impact on your site’s online effectiveness and visibility.

    What tools do we use to analyze the link profile?

    Link profile analysis requires the use of appropriate SEO tools that can help identify and analyze external links leading to the site. It’s important to remember that each tool has its own strengths and weaknesses, so often the best strategy is to use several tools simultaneously to get the most complete picture of a site’s link profile.

    Ahrefs is one of the most advanced SEO tools on the market. Ahrefs offers a detailed overview of backlinks, including an assessment of link quality, anchor text and link domains. The tool also allows you to track the rate of new link acquisition and compare your link profile with your competitors.

    SEMrush is another comprehensive SEO tool that offers backlink auditing features. It allows you to identify toxic links that may be hurting your site’s rankings, and export a list of those links, which you can then discard using Google’s Disavow tool.

    Majestic is a tool that specializes in link analysis. It offers a number of unique metrics, such as Trust Flow and Citation Flow, to help assess the quality and credibility of links.

    Moz Link Explorer is a popular SEO tool that also offers link analysis. Moz specifically focuses on link quality, offering metrics such as Domain Authority (DA) and Page Authority (PA), which assess the strength of a link’s page and landing page.

    Google Search Console is a free tool from Google that offers information about links leading to your site directly from Google itself. It may not be as advanced as the above tools, but it’s free and gives direct insight into how Google sees your site.

    Disavow Tool Although it is not an analysis tool, Google’s Disavow Tool is essential for managing harmful or unwanted links. Allows users to tell Google that they do not want certain links to be considered when evaluating their site.

    What do we audit when analyzing a link profile?

    Both the total number of backlinks and the number of unique domains from which these links originate are analyzed. The quality of these links is also key – links from authoritative and credible sites are more valuable than links from little-known or low-quality sites.

    Google values link diversity, so it’s worth checking that your links come from a variety of sources, such as blogs, forums and news sites.

    These are particularly important to identify because they can lead to penalties from Google. Once we identify such links, we discard them using the disavow tool.

    Google may suspect activities that do not comply with the guidelines if the number of links to your site increases dramatically. Therefore, it is worth analyzing how quickly new links are acquired.

    Do you have questions or are you already decided?