Positioning of the online store

At propseo, we believe that in addition to a set goal, what matters is the path to take. That’s why we take a fully individual approach to each project, setting milestones throughout the cooperation.

    Positioning of online stores – what is it?

    can be an extremely powerful tool for e-commerce sellers, driving more organic traffic and optimizing a store’s position in search results to make the most of online sales opportunities.

    Positioning an online store requires more than just a quick setup. Only careful content development and keyword optimization, as well as technical measures such as increased loading speed, mobile compatibility and security, will allow the store to achieve the desired positions in search results. Taking on this challenge guarantees increased visibility for your business – so make sure you don’t skip any of the important steps!

    For an online store to be successful, link building is just as important as content management. High-quality and natural links to the site increase its visibility in search results and attract potential customers. Monitoring their effectiveness also allows adjustments to be made when necessary to meet changing business needs. Keeping fresh, unique material further encourages visitors – so there’s no excuse not to stay ahead of the competition!

    By using effective SEO techniques in optimizing your online store, you can ensure that more potential customers find and visit your store’s website. Mastering these strategies is a time-consuming process, which is why we come to the rescue – we
    , the right experts who will make sure you get results that increase your company’s visibility in search engines.

      Short process

      How to start effective positioning?

      Start of cooperation

      What are the benefits of online store positioning?

      The positioning of an online store can bring many benefits to its owner, and below are the specifics:

      Increase visibility in search results

      Positioning an online store allows you to increase the visibility of your website in search engine results. This makes it easier for potential customers to find your site.

      Increase the number of visits to the website

      The positioning of an online store allows you to increase the number of visitors to your website. The higher you rank in search results, the more people will visit your website.

      Increase the number of potential customers

      SEO for your online store allows you to reach the places where your customers are. By increasing your e-commerce visibility, more people will be exposed to your offerings.

      Increase sales

      Increasing the number of visitors to an online store has a positive effect on sales. The more people who visit your website, the greater the chance of increasing the number of orders.

      Improving the company's image

      Positioning of the online store positively affects the image of the company. By increasing its visibility on Google, the company gains credibility and customer trust.


      How does Google position stores?

      With nearly 90% of the global search engine market, Google is undoubtedly a powerhouse when it comes to ranking websites.

      Panda algorithm

      was introduced in 2011, was intended to significantly change the way search results are evaluated and presented to users. This new rating formula was designed to identify and penalize websites that offer low-quality content, thus introducing a number of changes to the hierarchy of search results.

      Penguin algorithm

      This algorithm was introduced in 2012 and is used to combat unfair SEO practices, such as link spamming. The Penguin algorithm penalizes sites that use unfair linkbuilding practices.

      Hummingbird Algorithm

      introduced in 2013, the Hummingbird algorithm, is based on understanding the user's search intent, not just keyword matching. The algorithm takes into account the context and semantics of the user's query to display search results more relevant to their needs.

      Mobilgeddon algorithm

      introduced in 2015, this algorithm penalizes sites that are not optimized for mobile devices. It rewards sites that are responsive and easy to use on mobile devices.

      RankBrain algorithm

      introduced in 2015, the algorithm is an artificial intelligence used by Google to interpret user queries. The algorithm learns on the fly and adapts phrases to users' queries.

      How much does it cost to position a store?

      If you are thinking about taking steps to increase your website’s visibility in Google search, you need to consider a number of aspects that affect the success of an investment, which is undoubtedly SEO. One of them is to properly determine the budget that will be handled by the freelancer or agency that will be responsible for implementing the previously prepared strategy.

      How to determine the budget allocated for positioning?

      Determination of the budget should be closely correlated with the business goals of the company that wants to start positioning activities. When dialoguing with potential customers, we always carefully want to get to know each segment that is important from the perspective of scaling the business. This approach allows us to fully understand your needs, which ultimately translates into taking the right strategy to achieve your goals.

      In order to choose the right budget, we must pay attention to the elements in which finances play a key role.

      • Competition – we can compare positioning to a long-distance race, companies that entered the race before us are privileged with the opportunity to occupy higher positions in the search results. The more sites compete for higher positions, the more resources and time allocated will be proportionally greater. Based on the competition, we can estimate how much content we need to implement on our site and how much budget to spend on building a link profile.
      • The choice of key phrasesmore specifically, their competitiveness, thanks to programs such as Semrush or Ahrefs we are able to determine the path ahead of us to get the first page in Google. When analyzing keywords, it is worth considering looking for alternative phrases that will meet the expectations from the perspective of the goals set, and which will be less competitive. Then gaining higher positions for phrases with less potential may prove more profitable than fighting a battle for keywords for which all companies in the industry want to display high.
      • Size of the siteis another aspect that directly affects the budget. The number of pages we want to position is directly related to segments such as the extent of technical optimization of the site, planned content expansion or link acquisition, which individually are factors that make up the total budget.
      • Timeknowing each of the segments mentioned above and knowing how much work we need in terms of the key metrics responsible for SEO, determining the budget, we are able to manipulate the time in which we will get the desired results.

      SEO is a long-term investment and, like any investment, is subject to the chance of failure. To minimize it, it is necessary to conduct a thorough analysis, which includes selecting a financial strategy based on the above-mentioned elements. Based on them, we are able to estimate how much such an investment will cost us and after what time we can expect gratification from the actions taken.

      Do you have questions or are you already decided?