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What are the benefits of online store positioning?
The positioning of an online store can bring many benefits to its owner, and below are the specifics:
Increase visibility in search results
Positioning an online store allows you to increase the visibility of your website in search engine results. This makes it easier for potential customers to find your site.
Increase the number of visits to the website
The positioning of an online store allows you to increase the number of visitors to your website. The higher you rank in search results, the more people will visit your website.
Increase the number of potential customers
SEO for your online store allows you to reach the places where your customers are. By increasing your e-commerce visibility, more people will be exposed to your offerings.
Increasing the number of visitors to an online store has a positive effect on sales. The more people who visit your website, the greater the chance of increasing the number of orders.
Improving the company's image
Positioning of the online store positively affects the image of the company. By increasing its visibility on Google, the company gains credibility and customer trust.
How does Google position stores?
With nearly 90% of the global search engine market, Google is undoubtedly a powerhouse when it comes to ranking websites.
was introduced in 2011, was intended to significantly change the way search results are evaluated and presented to users. This new rating formula was designed to identify and penalize websites that offer low-quality content, thus introducing a number of changes to the hierarchy of search results.
This algorithm was introduced in 2012 and is used to combat unfair SEO practices, such as link spamming. The Penguin algorithm penalizes sites that use unfair linkbuilding practices.
introduced in 2013, the Hummingbird algorithm, is based on understanding the user's search intent, not just keyword matching. The algorithm takes into account the context and semantics of the user's query to display search results more relevant to their needs.
introduced in 2015, this algorithm penalizes sites that are not optimized for mobile devices. It rewards sites that are responsive and easy to use on mobile devices.
introduced in 2015, the algorithm is an artificial intelligence used by Google to interpret user queries. The algorithm learns on the fly and adapts phrases to users' queries.
The most popular software for online stores
The most popular online store software in the world, which is a plugin for WordPress. It offers an easy-to-use platform that provides many features, such as integration with online payments and many other store management tools.
PrestaShop has a very good reputation among e-commerce owners. It offers many features, such as managing orders, products and payments. It is a full-featured e-commerce system that offers an easy-to-use platform.
Magento is a platform geared toward advanced users who are looking for software that will allow them to expand their store and customize it
to their needs, such as integration with multiple sales channels or warehouse management.
is an online store software that offers an easy-to-use platform, available in multiple languages, with the ability to integrate with online payments. OpenCart offers many features, such as managing products, orders and the store catalog.