In the dynamic world of digital marketing, creating valuable content that attracts readers and keeps their attention is key to success. However, some of them lose their value within a short time after publication, while others remain relevant and engaging for years to come. Published content on websites has an impact not only on how high we rank in search results, but most importantly, it is a valuable source of information for users on a topic they are interested in. Good content is able to rank high for a wide variety of keywords, attracting natural visitor traffic rather than requiring constant updates, as is the case with fresh content. From this article you will learn, among other things, what evergreen content is, what it looks like in practice and what its benefits are.
Table of Contents:
- What is evergreen content?
- What is fresh content?
- Optimizing evergreen content – what should you keep in mind?
- What does evergreen content look like in practice?
- What can’t be counted as evergreen content?
- How to create evergreen content?
- Analysis of searches and keywords
- Long-tail a evergreen content
- Evergreen content – learn its greatest benefits!
What is evergreen content?
Evergreen content is content that does not lose relevance or value over a long period of time. It is like a mature coniferous tree that remains green all year round, regardless of the season. Like a conifer tree, evergreen content holds the attention of both new and returning readers for months or even years. You are probably asking yourself evergreen what is it? Well, it’s the kind of content that remains relevant and useful, regardless of changing trends and the passing of time. As a rule, this type of content does not require too much interference, but frequent additions of information or redoing content optimization can definitely affect the results achieved.
What is fresh content?
Fresh content (fresh, new content) is content that is current and regularly added to a website or blog. The term refers to fresh, up-to-date information, articles, posts or other content that is published regularly to keep the site up to date and provide users with the latest news, tips or information on a topic of interest. New content is an important part of marketing and SEO strategies, as search engines such as Google prefer and reward sites that regularly publish new, valuable content. Updating the site with fresh content positively affects its indexation and search engine positions.
Przykłady fresh contentu to:
- nowe artykuły i posty na blogu,
- aktualności, najnowsze wiadomości i raporty,
- regularne aktualizacje produktów, ofert i promocji,
- sezonowe treści związane z okazjami, świętami czy wydarzeniami,
- wpisy w mediach społecznościowych.
Optimizing evergreen content – what should you keep in mind?
When optimizing evergreen content, there are a few key elements to keep in mind:
- Choosing the right keywords
Finding keywords that generate a high number of searches is important for achieving better positions in search results. To do this, it’s a good idea to use tools such as Surfer SEO Content Editor to help tailor your content to popular user queries.
- Supplementary information
Make sure the content is comprehensive and covers the topic comprehensively. Take advantage of related keywords, Google hints, and analysis of search results (Google Search Console) and competitor articles to supplement and enrich content.
- Internal linking
Using internal linking to an offer, product or other related content allows you to strengthen your site, increase time spent on the site and improve the user experience.
- Appropriate text structure
The use of appropriate headings, bolding, bullets, marking relevant information and graphics improves readability and ease of content assimilation by readers.
- Use of altos for photos
Adding alternative descriptions (alt) to images embedded in the content allows better indexing of images by search engines and can attract users who use screen reader features.
Examples of evergreen content
- industry analyses
- definitions of terms
- resource lists
- white papers
- tips and tricks related to the field
What does evergreen content look like in practice?
Evergreen content is unique because of its longevity and its ability to continuously attract attention. Their appeal comes from the fact that they are related to topics that are of constant interest to users. In addition, they generate a lot of interest, and their popularity does not die out over time. The following are examples of topics that can be counted as everlasting content:
- How to deal with stress?
Unfortunately, but no matter what year it is, stress accompanies us all the time. For this reason, users will always want to know ways to deal with it effectively.
- How to lose weight from the abdomen?
It’s also a perfect example of everlasting content – after all, there will always be someone who wants to shed a few or a dozen excess pounds.
- How to save money?
Saving money is a topic of interest to all of us. Especially in recent times, when inflation is at a really high level, people want to know ways to tuck pennies into the proverbial sock.
What can’t be counted as evergreen content?
Everlasting content definitely does not include articles that become outdated in a short period of time. Among others are trends, news or any fashion content.
- Halloween costumes
In October, the theme is really popular, but by November it is already declining, because, as we know, Halloween is celebrated once a year.
- Spring 2022 shoes
As you can see, this was a temporary trend that fell to zero after the season.
- Gifts for Valentine’s Day
This is a seasonal topic, making it not relevant all year round. The highest number of searches occurs about a month or a few weeks before Valentine’s Day.
How to create evergreen content?
Creating evergreen content, or evergreen content, is a process that requires understanding some key principles. Here are some tips to help you create an article that will stand the test of time:
- Choose a universal theme
Start by choosing a theme that is not tied to short-term trends, events or seasons. Focus on universal themes that will still be of interest to readers in a few months or even years.
- Provide valuable information
The value of content is the key to everlasting content. Make sure the article provides specific information, solves readers’ problems or answers their questions. The content should be substantive, reliable and useful.
- Focus on quality, not quantity
It is better to write one long and valuable content than several superficial and low-value ones. Focus on quality content that will attract and retain the reader’s attention.
- Use different formats
Evergreen content can take many forms, such as tutorials, instructions, analysis or definitions of terms. Choose the format that best fits your topic and your readers’ preferences.
- Optimize for keywords
To make your everlasting content easier to find in search results, make sure you are properly optimized for keywords. Choose popular and relevant keywords related to the content topic and place them strategically in the content and metadata.
- Link internally
Use internal linking to link evergreen content to other related content on your site. This will increase the amount of time readers spend on your site and enhance SEO.
Analysis of searches and keywords
Few people realize the importance of conducting a thorough keyword analysis and identifying those with the greatest potential. We should not completely abandon seasonal topics, as publications related to them can attract a significant number of visitors at certain times of the year. Let’s remember to monitor popular content in recent times and understand what prospects it has in the future. If their popularity remains steady and potential increases are evident, it is worth using this information to create everlasting content. Let’s also not forget to insert keywords into our articles prudently and skillfully, avoiding the practice of so-called “keyword stuffing. “keyword stuffing,” that is, excessive and intrusive amounts of keywords in the content. Such manipulation may reduce the quality of our content and may be negatively evaluated by search engine algorithms.
Long-tail a evergreen content
Long-tail phrases are complex phrases consisting of at least three words that form the so-called “long-tail”. The long tail in search results. Although it is not a rule, long-tail phrases have greater precision and respond perfectly to specific user needs. They help to refine the search target, making it easier to find exactly what they are looking for. Long tail phrases, although less frequently typed into a search engine, have powerful potential in generating conversions. Unlike generic ones, they accurately define the user’s needs, thus attracting a more interested and ready-to-buy audience. Generic phrases are more general and generalizable, which means that pages optimized for such keywords often cover a broad topic. In the search results, we may find many pages that do not necessarily respond exactly to the user’s specific goal. On the other hand, long-tail phrases are more precise and pinpoint the user’s needs. They respond to a more specific search target, so pages optimized for such queries attract users with exactly what they are looking for. This is what makes long tail phrases more effective in generating conversions.
Evergreen content – learn its greatest benefits!
Evergreen content brings many benefits to web developers and owners. Above all, thanks to its timelessness, evergreen content can attract consistent organic traffic to the site. Over time, thanks to high search engine rankings, this content gains authority and continues to attract new readers. Precise long-tail content attracts a more engaged and purchase-ready audience, which increases the chance of higher conversions and increased sales. In addition to this, good quality everlasting content can achieve high rankings in search results for various queries, which increases the visibility of the site and attracts more traffic. By optimizing evergreen content for relevant keywords, you can effectively increase your site’s visibility in search results and strengthen your ranking.
Texts that enjoy seasonal popularity among users obviously bring us the desired website traffic and profits, but their good fortune does not last all year round. Above we have given you the most important tips to be able to create evergreen text at a high level. By knowing the evergreen meaning you can be sure that the evergreen content you create will bring you the expected benefits.