How do we audit your website's structrual data?
What is the impact of structured data on CTR?
Properly implemented structured data can help generate richer snippets in search results. These snippets, such as ratings, stars, images, product prices, reviews, etc., attract users’ attention and stand out from other results. This, in turn, increases the chance that a link to your site will be clicked on.
Structured data can provide additional information in search results that is relevant to users. For example, if your site is an online store, structured data may include information about product availability, prices, customer ratings.
If your company has a Knowledge Panel in the search results, structured data can affect the content of that panel. Correctly tagged information such as contact information, opening hours, addresses, reviews, ratings. They can make it easier for users to access this information directly from search results.
Structured data is also important in the context of the growing popularity of voice search. Voice search engines often rely on structured data to provide answers to users’ questions. If your site has properly tagged structured data, it is more likely to be selected as a response source, which can increase traffic.