Diagnosis and action plan key to bringing back traffic from Google
What are we doing to restore traffic?
The first step is to carefully analyze the decline in traffic to your site. We identify when and how traffic has significantly decreased. This may include analysis of statistics such as number of clicks, number of page views, average time on page, etc.
We are investigating whether the drop in traffic is the result of a search engine algorithm update, such as a core update, and what specifically was affected by the improvements.
We analyze the competition to see if they have also experienced a drop in traffic. We compare key parameters with competitors to identify possible areas where we can improve our strategy.
We check that content is optimized for keywords and complies with SEO principles. We analyze the content for topical authority (link to the topical authority map) and make sure the site has no external and internal duplication.