SEO audit

Reading time: 9 min - Publication date: November 15, 2023

    An SEO audit is a comprehensive analysis of a website to identify areas that need to be optimized for SEO. Conducting an SEO audit is crucial for any website, as it allows you to check your site’s compliance with search engine guidelines, such as Google, and assess its visibility in search results. This process includes technical analysis of the site, evaluation of the quality of content, link structure, as well as keyword research and their effective use. With an SEO audit, you can identify and eliminate elements that may negatively affect your site’s position in search results, which is essential for improving your site’s visibility and attracting more visitors. The audit can be conducted either free of charge or by SEO specialists offering a more advanced and detailed analysis, which is especially important for sites of larger size and complexity.

    Table of Contents:

    • Why conduct an SEO audit?
    • The process and scope of an SEO audit
    • SEO audit cost
    • How to conduct an SEO audit?
    • SEO audit recommendations
    • Types of SEO audits
    • Summary

    Why conduct an SEO audit?

    Conducting an SEO audit is a key step in optimizing a website for search engines such as Google. With an audit, we can understand how our site is positioned in search results and what we can do to improve its visibility. The SEO audit allows for an in-depth analysis of the site in terms of technical aspects, content quality, and key phrases used, which is essential for effective SEO. Performing an SEO audit also gives us a chance to verify that the site complies with Google’s guidelines and meets Core Web Vitals, which are important for user experience.

    A professional SEO audit, while it may come at a cost, provides detailed information and recommendations that are invaluable in improving a site’s position in Google search results. Of course, there are also free SEO audit options that can provide a general overview of your site’s condition. Whichever option you choose, it’s a good idea to conduct an SEO audit, as it allows you to identify and remove barriers that may be negatively affecting your site’s SEO and overall online visibility. An audit is especially important when you are planning major changes to your site or want to carry out a comprehensive optimization.

    What does an SEO audit look like and what does it consist of?

    An SEO audit is an analysis of a website for its SEO compliance, which covers many aspects, from technical to content. The process usually begins with a technical audit that examines the site’s structure, page loading speed, and compliance with mobile device guidelines. The next stage is content analysis – checking how the content on the site responds to users’ needs and how it is positioned in Google’s search engine results.

    A key part of the audit is also to evaluate the keywords that are used on your website and how effective they are in attracting traffic. Tools such as Google Analytics and Google Search Console provide valuable data on site traffic and user behavior, allowing you to better understand how your site is performing in the context of search engines. An audit can also include an evaluation of external and internal links, which helps you understand how your linking structure affects SEO.

    An SEO audit is worth performing not only for typical websites, but also for online stores, where it is especially important to analyze categories and products for SEO. The cost of an SEO audit can vary depending on the complexity of the site and the scope of the analysis, but often the investment pays for itself through improved visibility of the site in search results and increased traffic. The audit report provides detailed information and recommendations that are invaluable in optimizing a website for SEO. It is therefore worth considering an audit as part of any website development strategy.

    How much does an SEO audit cost?

    The cost of an SEO audit is variable and depends on a number of factors, such as the scope of the audit, the size and complexity of the website, and whether the audit is conducted by an
    SEO agency
    or whether it is performed in-house online. For small websites or blogs, it is even possible to conduct a free audit using available SEO tools. However, for larger sites such as online stores, an online store SEO audit usually requires the involvement of more advanced tools and expertise, which comes at a higher cost.

    A website audit conducted by a professional SEO agency can be more costly, but often offers more detailed analysis and a customized approach, which is crucial for more complex sites. The price of an SEO audit in such a case may depend on the scope of the analysis, including a competitor audit, content assessment, and technical and on-site analysis.

    It’s worth doing an SEO audit because it can significantly improve your site’s position in search engines, which translates into more traffic and potentially more revenue. Therefore, although it costs an audit, this investment can bring significant benefits in the long run. A good audit should also include recommendations for further action, allowing you to effectively use the audit results to optimize your site.

    How to do an SEO audit?

    Conducting an audit requires understanding the key elements that affect a site’s visibility in search engines. The initial step is a technical analysis of the site, including checking page load times, responsiveness on different devices and the presence of technical errors that can negatively affect SEO. Next, it’s worth conducting an SEO audit related to content optimization, including an analysis of the keywords used and the quality and uniqueness of the content.

    In addition, it is important to examine the structure of internal and external links to ensure that they are properly configured and do not contain broken links. Tools such as Google Search Console can be helpful in identifying problems with indexing the site and analyzing how the site is displayed in Google search results.

    A free SEO audit is possible through various online tools that offer basic analysis. However, for a more detailed and comprehensive audit, it is recommended to use a professional auditor or SEO agency. Such an analysis usually ends with a report that includes recommendations for further actions to optimize the site for SEO.

    It is worth remembering that the audit should be tailored to the specifics of the site – different elements will be key for an online store website, and others for a news site or blog. Conducting an SEO audit on a regular basis and implementing recommendations from the report is key to maintaining and improving a site’s position in search engines.

    SEO audit recommendations

    How to interpret the audit results?

    Interpreting the results of an SEO audit is key to understanding the current state and directions for future action. The results of an audit are often presented in the form of a report that includes both technical data and analysis of content or links. It is important to understand which elements are well optimized and which need improvement. It is important to pay attention to areas such as page load speed, responsiveness to mobile devices, internal and external link structure, as well as the quality and optimization of content for keywords.

    Examples of recommendations resulting from the audit

    Recommendations from an SEO audit can cover many different areas, depending on the specifics of the site. Examples of recommendations may include:

    1. Improve page loading speed: optimize images, minimize JavaScript and CSS code, use caching.
    2. Mobile Responsiveness: ensuring that the website is mobile-friendly, which is important for search engine ranking.
    3. Content optimization: making sure the content on the site is unique, valuable to users and optimized for relevant keywords.
    4. Improve internal link structure: organize internal linking in a way that supports the site hierarchy and facilitates indexing by search engines.
    5. Removal of low-quality external links: identification and removal of harmful or irrelevant external links that may negatively affect a site’s ranking.
    6. Keyword analysis and optimization: reviewing the key phrases used and adjusting them according to current search trends and the preferences of the targeted audience.
    7. Alignment with Google guidelines: making sure the site meets Google’s current guidelines, including aspects related to Core Web Vitals.

    Each of these recommendations should be considered as a step toward improving the overall visibility of the site in search results and increasing its usability for visitors.

    Types of SEO audits

    The types of SEO audits are diverse and each has its own specific goals and areas of focus. A content quality audit focuses on evaluating a site’s content for value, uniqueness and search engine optimization. An online SEO audit includes an analysis of the digital aspects of a website, including its functionality and web accessibility. A competitive audit focuses on analyzing the SEO strategies of rivals, allowing you to better understand the market position of your own site. When conducting an SEO audit, it is important to include a comprehensive analysis of all aspects of the site – from technical to content. The audit will identify key areas for improvement, and the results will show what the audit looks like and what to pay attention to in the future. Each audit addresses specific elements of the site, allowing for detailed and targeted optimization efforts.

    A summary of why you should do an SEO audit

    In summary, a comprehensive SEO audit of a website is essential to understand how the site is performing and what aspects need improvement. It costs money to do an SEO audit, but it’s an investment that can significantly improve your site’s visibility and functionality. An SEO audit includes an assessment of various aspects of a site, from technical to content quality, and can vary in scope from an on-site audit to a more detailed competitive analysis.

    Types of SEO audits can include a website audit, an online store SEO audit or a corporate website audit, each tailored to the specifics of the site. The process of evaluating a website for optimization includes both technical analysis and content quality assessment. The audit helps identify areas for improvement, which is crucial when making changes to the site.

    Using SEO audit tools allows you to thoroughly examine your site and develop strategies to improve its performance. What is an SEO audit? This is not only a technical evaluation of the site, but also a comprehensive analysis that will allow you to adapt your site to current search engine requirements and user needs. It’s worth performing an SEO audit to ensure that your site is optimized for current SEO trends, which is crucial to its success.