Why does your site need internal linking?
Key benefits of good internal linking
This makes it easier for users to navigate the site and find related content that may be of interest to them.
Google and other search engines assign a “link value” (sometimes called “link juice”) to a site that receives links from other sites. Through internal linking, you can distribute this value throughout the site.
If it’s easy for a user to move from one page to another through internal links, they are more likely to spend more time on your site.
Internal linking helps search engine robots index pages efficiently, which can speed up their appearance in search results.
You can use internal linking to indicate to search engines which pages are most important on your site by giving them more internal links.