What is the structure of the service?
Features of a good service structure
Start with clearly defined business goals. Do you want to increase product sales, generate more leads, or perhaps increase user engagement? Your goals should guide your site structure decisions, deciding which pages and sections are most important.
It is equally important to understand what pages are most important to your users. Use analytics tools to understand how users browse and interact with your site. Try to understand their navigation paths and identify the most visited pages.
The structure of your site should be intuitive and easy to navigate. Try to keep the number of clicks needed to reach each page to a minimum. Use menus, sitemap and internal links to help users easily navigate the site.
The site hierarchy helps users understand where they are and how the site is organized. Use the hierarchy to create a logical structure that reflects the importance and relationships between different pages.
Ultimately, a well-designed site structure should take SEO into account. Ensure that the structure is easily understood by search engine robots, optimize the URL and use keywords in a way that suits the site’s structure.
Remember that properly planning the structure of the site is a process that takes time and continuous improvement. Regularly monitoring and adjusting the structure in response to changing user behavior and SEO requirements is key to maintaining an effective, user- and SEO-friendly site structure.